WHAT IT IS:

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application.

WHAT IT DOES:

This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish.

WHAT ELSE TO KNOW:

Huda worked on over 100 renditions to create the most lightweight, ultra-blurring foundation. Easy Blur’s formula is comfortable on the skin, blendable, and easy to apply. Available in 29 shades, making it so easy to have the most seamless complexion with a filtered finish.

WHY WE’RE OBSESSED:

• Infused with 1.5% niacinamide
• Fragrance and alcohol-free
• Non-comedogenic
• Lightweight and melts on skin

KEY CLAIMS:

• 95% Agreed they gave their skin a filtered finish*

*Based on an independent consumer testing panel of 54 people with different skin tones and types.